The marketing plan is responsible for the entire commercial and psychological process of branding. This includes brand awareness, the definition of products and services, pricing, business synergies, SWOT analysis, strategic partnerships, advertising and public relations.
The marketing plan must be synchronized with the sales plan as well as the budget. The marketing plan is in charge of planning the company’s products and services. This is implemented with a strong emphasis based on the unique selling proposition for each product/service and provides the brand a competitive edge while increasing brand loyalty and churn reduction.
Target will create a marketing plan addressing both the “brick and mortar” and online dimensions.